Where we work · Industries

Where our craft
lands hardest.

We are generalists by taste and specialists by consequence. These are the industries where our particular way of building — quiet, careful, opinionated — has done its best work.

i
Consumer social.
Products that live in the seam of connection, presence, and identity. From matchmaking and rooms to storytelling and streaming — the categories where every interaction is felt.
Signal · human tempo, low-friction identity
ii
Fintech & payments.
Money is a language, and its interfaces should read like sentences. We build ledgers, wallets, subscription rails, and payout flows that feel calm and behave under load.
Signal · load-bearing, reconcilable, honest
iii
Health & safety.
Products that carry weight — mental health, protection, trust & safety, moderation, well-being. We build them the way we would want our own families to be met.
Signal · consent-first, private, unhurried
iv
Media & storytelling.
The internet needs new grammars for reading, watching, and listening. We prototype the shape of the story before we automate its distribution.
Signal · attention as ethic, not metric
v
Applied research.
For labs and teams working on the frontier — models, protocols, agents, robotics — we build the interfaces that let the research be used, evaluated, and understood.
Signal · legible, cited, revocable
vi
Public interest.
Civic tools, digital public infrastructure, and mission-shaped products that need craft as much as any consumer app. We keep space for this every year, pro bono where it makes sense.
Signal · long horizon, small surface
Chapter Two · How we choose

A single, honest filter.

We are a small team. We can only be in a few rooms at a time. When someone asks us to work on something new, we ask ourselves three questions, in order.

Is it real?

Is the problem real? Would a real person notice if this product did not exist? Vanity problems get vanity products.

Can we care?

Will we still care about this at month twelve, when the excitement is gone? If the honest answer is no, we let it go.

Will it matter?

Will this leave the world different than we found it? Not louder — different. Kinder, calmer, more capable.

Working on something in this shape?

We would love to hear about it. Even if it doesn't fit us today, we usually know someone it does fit.

Write to us →